Picture this: A customer of yours receives a damaged item. An item they needed for their international trip – a trip they’re leaving for tomorrow. A now stressed-out customer contacts your company for help. Your customer support agent, empowered by an AI copilot, springs into action – offering a sincere apology and automatically expediting a new item to arrive before they leave for the airport.

Feeling the boost from this good news, your customer heads to their local coffee shop. They buy a drink for themselves, and one for the next person in the queue too. This unexpected, friendly act brightens the day of their fellow patron as well as the coffee shop owner – both of whom pay it forward in their own way.